Market Intelligence Analyst
1. Develop and manage a real estate product strategy, using marketing data analysis to guide the evolution of new features and ensure alignment with emerging market trends and consumer needs in the real estate sector.
2. Identify opportunities for AI-based features by analyzing real estate market trends, customer behavior, and marketing data, creating innovative product elements that cater specifically to home buyers, sellers, and real estate professionals.
3. Collaborate with outside engineering, product, and marketing teams to develop and implement platform features that leverage artificial intelligence, ensuring these features offer enhanced user experiences and improve the overall quality of real estate transactions.
4. Establish automated processes to track the performance of new features, using data-driven insights to guide product iterations and marketing strategies on the Linkhome platform.
5. Enhance product development processes by presenting insights from AI-based analytics to key stakeholders and executive leadership, ensuring the platform aligns with customer expectations and the latest real estate market demands.
6. Oversee the deployment of new features and coordinate with testing and beta programs to gather customer feedback for continuous improvement.
7. Collaborate with marketing and sales teams to develop go-to-market strategies that highlight the unique advantages of AI-based features, identifying opportunities to increase customer engagement and market penetration.
8. Define, monitor, and adjust key performance indicators (KPIs) based on marketing data analytics, leading efforts to optimize marketing campaigns and product features for improved customer adoption and satisfaction.
Qualification:
1. Bachelor’s degree in Business Administration, Business Analytics, Data Analysis, Marketing, Innovation and Entrepreneurship, or related.
